JV2

This is really an example of what we do best. It started with building a real twitter relationship with Veronica Belmont. Sending her a case of product, and reaping the results. Thank again Veronica! See you again soon.

I am not really sure why I am calling it a project. It’s not. It’s a new way of doing business, and it is something I am really excited about. Here is the low-down: I think business is ugly. It shouldn’t be. I think too many people have the mindset that being shrewd is a desirable characteristic. It isn’t. People also think that being altruistic is the equivalent of business suicide. It isn’t. This is why we have decided to mess up the advertising industry, and maybe, hopefully, shed some light on an illusive industry. Perhaps, maybe we can even change the negative stigma that surrounds advertising.

Here it is: JV2 is donating one hour of service to the clients charity of choice (in their name), for every billable hour of work we do for said client. That’s it. Nothing tricky. And yes, incredibly stupid (if you’re shrewd).

I got this idea when I started doing math. Most ad agencies have hourly rates ranging from $150 to $200 per hour. People pay these fees thinking that they are getting the best of the best to work on their account. While there occasionally may be a senior director working on your advertising, most of the time (in Utah and Phoenix at least) your work is sourced to the least expensive person available. Whether that person is an employee or contractor is seemingly irrelevant. Although contractors have a higher hourly rate, they don’t have the baggage of full-time employees, benefits, having to be paid in down-times etc…. So factoring in this time, and the trade-off of full time people etc…. agency staff really average out to costing the agency anywhere from $25 – $65/hour (including overhead associated to the staff). Bottom line: Advertising is a very, very profitable industry. Especially if your JV2, which being my third agency carries the lowest possible overhead, no debt, and leverages telecommuting better than I have seen any other company do.

This means we are able to give back. A lot. And it is our responsibility to do so. Unlike other agencies with the intention of making the owner a wealthy man (or woman), I hope to never benefit from the profits of this agency.  I’m just another employee, minus the pay, and putting every cent of profit back into the agency, and hiring more people.  That’s actually one of my two goals for this agency: 1) Give People Jobs, and 2) Give people hope.

So, if your going to spend on advertising, spend with us. Why? Because not only are you going to get better services (did I mention we kick awesome?), but you will also help with jobs, and help people in need at no extra charge. Oh, and we cost lest that the other agencies in town. I love this low overhead thing…

I was bored, so, here you go:

I deplore acronyms for the reason that they omit the critical information that is contained in the actual words. B2B (business to business), B2C (business to consumer), SEO (search engine optimization), SMO (social media optimization), and lastly C2C (consumer to consumer). What? Never heard of that last one? You’re not alone. In fact, most businesses intentionally ignore C2C. Why would they bother? But… this is the root mechanism behind social marketing.

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Yeah, I haven’t ever done this before. I always hold stats close to my chest. But, I am really proud of what this site has done in its first week… with NO PAID MARKETING and NO EMAIL MARKETING.  This traffic is strictly referrals, search, and some direct traffic of which I am guessing is word-of-mouth. Will I post week two stats? Who knows, maybe. Either way, here they are, click to enlarge: